Insights for powerful B2B brands and campaigns
News
About
Campaign work and corporate design are becoming more important for B2B brands. Because it is the brand that captures attention and secures growth. This is the motivation behind KONKAV’s focus on the brand core and the appropriate brand messaging.
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Strategie
The right brand architecture for medium-sized B2B companies
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Marke | Strategie | Brand | Strategy
Watch out for brand relaunches
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Brand | Strategy
Be bold, be consistent!
Forget mediocrity! Position your B2B brand in the spotlight!
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Marke | Brand
What are the logo trends for 2023?
Design expert Bill Gardner has published a trend report based on over 30,000 sub-missions. We summar ...
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Marke
The good name – naming tips and trends
A name gives a brand an audible signature, a sound, a tonal equivalent. A good name makes a brand li ...
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Kampagne | Campaign
Why campaigns in B2B?
Especially in the B2B world with its complex products and services, it is important to communicate t ...