We strengthen B2B brands by compacting complex business insights into powerful brand communications.

Design expert Bill Gardner has published a trend report based on over 30,000 sub-missions. We summarise the most exciting insights and what they mean for B2B brands for you here.

Especially in the B2B world with its complex products and services, it is important to communicate the added value for customers clearly and simply. Numerous sur-veys and studies have shown how relevant campaigns are to the B2B buying process.

A name gives a brand an audible signature, a sound, a tonal equivalent. A good name makes a brand likeable and motivates us to tell our friends about it. That’s why proper naming is a key element of branding.